Alec Uitti

User Experience

About Me

Throughout my career and academics (philosophy + design/art), I have been cultivating knowledge around the software/human interface and how to improve the relationship, with empathy.

Why is empathy important? Your business is ultimately about people - your customers, your users and their personal reactions to your company through software - this is user experience.


Ask the questions about what we assume. Ask questions about what we don't know. Ask the stakeholders, customers and employees about their relationship to the problem. Document and graph out all the input (customer journey maps, problem-space diagrams, etc.).

Promote a hypothesis or 5. Build something (digital prototypes, paper cards/notes, presentations, whatever the audience can grapple with) that can be tested and kicked about and criticized. Be humble and learn. If you find the question itself isn't the right one, then change it and ask again.

The various processes and procedures of a UX campaign generate a fair amount of qualitative and quantitative data - do you have the expertise to know what the data is telling you to do? This is the key - understanding what you are seeing and hearing and deciding on the next path.

"Simplicity is the ultimate sophistication."

-Leonardo Da Vinci


Some recent projects

More past clients

Here are some other projects that I've worked on.

Quantum Mobile app
Salsa Labs Rebrand and site
Nike Web video
Wayin Mobile UI
Fitness mag Mobile UI
Adobe Interactive & Video
Sun Microsystems Multimedia & Video
Markel Homes Web Design
Rivet Cycleworks Brand Identity & Web

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